Here is an interesting exercise that was recently performed in an apartment in Stockholm, Sweden. The people from
Fastighetsbyran Real Estate were inspired by a report 'Home Styling - Use Design Psychology for a Faster Sale and a Higher Price' by American psychologist, Sally Augustin and decided to put the theory into practice.
They approached three of Swedish top stylists who styled an apartment for sale - and as you can see here, the result is three very different interpretations. The apartment was sold immediately after viewing and for an extra $160,000 (NZD) on top of the sale price.
While this was a successful sale and I do agree that future buyers response well to an environment that is on display so that they can relate to it, see how they could live there and in turn get emotionally involved. I also like this exercise because it also demonstrated how personal style is, that styling your home well is an important part of the design process and that everyone has different ideas how to approach spaces and how they live. Which one do you like?
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| Living Room |
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| Balcony |
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| Fireplace and Kitchen |
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| Bedroom One |
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| Bathroom |
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| Bedroom Two |
Photographs by Marcus Lawett via Fastighetsbyran
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